How to "win" group sex

A couple of weeks ago, dennyd linked me to http://www.helpwinmybet.com. This site is now down, but consisted of a guy (Jim) who'd made a bet with his girlfriend (Allison):

"I said to my girlfriend that any stupid website could get tons of hits, simply because people are bored all the time. She said that I was an idiot and couldn’t make a website that could get tons of hits if I wanted to. After a long argument (mostly centered around the fact that she called me an idiot) we made a bet: If I could not make a website to get 2,000,000 hits, I would agree that I was an idiot; however, if I could make a website to get 2,000,000 hits, she would have a menage a trois (that's a threesome to you non french-speakers) with me and another girl."

So! Spread the link, up the hit count, help Jim get his threesome. There was a picture of blonde Allison at the top of the page. The hit counter was very nearly at 2 million, and looked set to reach it that evening. As the hitcount got higher Jim updated more frequently, boggling at having created a net phenomenon, and started joining dating sites to try and find their third partner. "Wanna be our third? Click on the link!" It was tacky, but he also posted about having had to update his bandwidth and needing to cover his costs, and was upfront that if you joined this dating site he'd get a bit of cash, and the teasing tone meant that it didn't actually grate.

"Reckon it's genuine?" I asked. "Probably", Denny said, "it doesn't look like it's making a profit." It was written with a kind of appealing ironic humour, and raised a smirk and a giggle when I first looked at it. Denny commented that the girlfriend probably had someone in mind and this was just an excuse, and I thought that you know, more people being open-minded about group sex is a good thing, even if they do go about it in stupid ways, so yeah, trendies making free with the bisexuality and sexual experimentation, that's kinda cool.

I forgot about it, and then yesterday my friendslist was spammed with links to http://www.helpwinthisbet.com. The hit count had been reset to zero, the more recent updates had been deleted; it was started again from scratch. The url was slightly different and the picture of the girl (and names of the characters) were changed, but the text was exactly the same. The other difference was that the contract link is broken - both sites linked to a scanned, handwritten contract, but "This Bet" didn't have the image, which suggested it was a copycat site rather than the newest incarnation of an ongoing hoax. I posted a few comments on the relevant entries pointing out it was a fake, and zotz directed me to an article about the original "My Bet" site on The Register, which not only provides evidence for the previous version's existence, but revealed that the site was for profit after all:

"If you look at the link properties for his links to metrodate.com and gamefly.com (well, the gamefly link is gone, but it did the same thing yesterday), the actual href link takes you through a redirection website! I looked up the owner of the sites that the links redirect through and came across a company named: ValueClick.com, an online advertising firm.

Now, this was before the statements listed for April 5 were posted. He has since stated that he is getting a financial bonus for signing people up for metrodate.com. However, with a click-through redirection system, he's actually making money from people simply clicking on the link to metrodate (not from having them sign up!)."

Why copycat it, then? Is the new "This Bet" site planning to use the same redirection scam? I did some research.

( Which was interesting. )